3. Our digital marketing services include consulting and management options for a variety of online marketing tactics including search engine optimization (SEO), pay-per-click (PPC) ads, Amazon store. Cost per action. Other formats include display ads on websites and social media ads, such as those you see on Facebook, Instagram, and YouTube. Find out the definition, importance, difference, and steps of SEM, as well as how to use Amazon Ads to display your products and create campaigns. With paid search ads, businesses bid on ad placement to appear as a sponsored link on the search engine results page. Upwork Payment Protection. We’ll design a media plan that makes the most of your budget. They discover and monitor as well, the most valuable set of keywords for the products Amazon advertising PPC Services of Amazon Majorly Focus to Achieve. Just like any other PPC ad, you will only pay for. SmartSites. (163) 4. 50 for display ads. SmartSites – Best for web design and PPC. You can also help customers make informed decisions to develop trust in your products and brand. Advertising on Amazon is one of the best ways for sellers. Marketing Campaign Setup & Implementation. Search ads are the most common ad format in PPC marketing: Display ads also fall under the PPC marketing hood (although there are different ways to buy. Team Size: 10+ Services. PPC Campaign Setup & Management Amazon PPC Campaign Reporting SEO Keyword Research Campaign Management Search Engine Marketing Campaign Optimization Tiktok Live Selling Host New Fixed-price ‐ Posted 22 minutes ago. WebiMax – Best PPC agency overall. Search Engine Marketing, also known as Search Marketing, is a nebulous term. A one-stop destination for all your web needs, Thrive Internet Marketing Agency, offers SEO, social media, web design, PPC services and more. Paid search campaigns are generally short-term initiatives and have a more aggressive objective than other forms of PPC. Website owners use PPC advertising to have their ads displayed on search engines and other websites. They show up in the Search Engine Result Page. Define Your PPC Goals. Lollicup Store. So, your investment directly correlates to user engagement and potential leads. More-costly SEM services can cost as much as $10,000 or more per month and may include development of an overall strategy as. Simi Valley, California 50 - 99 $25/hr $1,000 - $10,000. Sellers can use Amazon Advertising to generate brand awareness, sales, Amazon Store visits, and more. internet marketing experts are always trying to make their promotional campaigns as effective as possible. SEM typically involves using paid search advertising campaigns (such as Google AdWords) to show ads at the top. Having a good Amazon PPC strategy enables you to push your product to the top of the search, so you can get more eyeballs on your Amazon product page. com. Lollicup Store. We’ve been providing a wide range of services to clients of all industries since 2005. CPC (Cost per Click) explained. Finding out the online marketing strategies. Price – Facebook is great for cheap PPC advertising. On Performance Max, this approach is directionally strong but far from 100%. Sponsored ads can level up your Amazon business by helping make your products be more discoverable. PPC, or pay-per-click, is a form of search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) for each click someone makes on an ad. With paid search ads, businesses bid on ad placement to appear as a sponsored link on the search engine results page. (2 jobs) Amazon PPC. PPC or pay-per-click marketing is the process of advertising in the paid ads section of Google or other search engines’ SERPs (search engine results page). For Generation Z. When used correctly, both PPC and DSP are great ways to gain traction for your online store. Amazon Advertising presents another PPC optimization opportunity for ecommerce brands. In 2021, the average cost-per-click (CPC) for Google Ads ranged from $1 to $2 for search ads and $0. In fact, MarketerHire requires all paid search marketers on its platform to have proficiency in these thirteen — or comparable — PPC tools: Google Ads. You can also choose between the match types Broad, Phrase and Exact. com Last Updated: March 17th, 2023 34 min read eCommerce While there can be huge benefits from selling to a global market on Amazon, one problem you face is that it can be incredibly competitive. Search Engine Optimization Report. It’s a one-stop guide to Maximizing Internet potential for your. Click Fraud to Increase By 13% in 2021, Driven by CTV Activity. Facebook Ads; Instagram Ads; LinkedIn Ads; TikTok Ads; Ecommerce. By implementing effective SEO strategies, you can boost visibility and credibility and improve sales and revenue. Headquarters: Harrisburg, PA, USA; Founded: 1995 September 28, 2021 19 min read. Amazon made a step in advancing artificial intelligence (AI) education, announcing its “AI Ready” initiative with eight free AI and generative AI courses. Giving you what you need to take your internet and digital marketing to the next level since 1997. Liza W. However, the cost can reach up to $3 per click in more. 97. 10% Search Engine Optimization. With over one billion dollars of PPC ad dollars’ worth of experience, Disruptive is undoubtedly among the best at PPC management. An advertiser pays (specific amount or fee) to a publisher (usually a website owner, search engine, or network of websites) whenever an ad is clicked. In fact, 59% of Amazon sellers are concerned about increasing ad costs on Amazon in 2022. Starting a PPC search engine marketing campaign is just the beginning. It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per. Generating over $134. Digital Marketing Strategy. 20 to $2. WebFX. Through Amazon PPC, brands, agencies, and third-party sellers can target specific keywords to create advertisements for their products, which appear in Amazon’s search results and competitor product listings. Let our Amazon marketing services make your life easier and your business more profitable. Social media marketing. Which type of ad you’ll need depends on your product and Amazon. 8. Amazon Pay-Per-Click Advertising. 7 Tips for a Powerful Amazon Advertising Campaign Strategy. Search marketing is an umbrella term used to describe two common schools of thought with regard to digital advertising: search engine optimization (SEO) and search engine marketing (SEM). 46% on the display network. ”. Now, you’ll want to go ahead and create your first Amazon sponsored product ad in the form of an Automatic campaign. SEO, search engine optimization & Internet marketing #1 best-selling author, Adam Clarke has achieved thousands of top search engine rankings for more than 10-years. Amazon SEO, or search engine optimization, offers numerous benefits for sellers. Altman, OpenAI co. Like other major search engines, Amazon is consistently working to improve its algorithmic processes to provide better search results for its users. 1. What Is Amazon PPC? First off, PPC stands for pay-per-click. At the same time, Google is the biggest search engine, with 93% of the search engine market share worldwide. The highest bidder for a certain keyword will show at the top of the search results as a “sponsored” product when an Amazon customer uses that keyword when searching on Amazon. PPC or pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. After a while. Schifino Lee Inc. Dynamic ads: Ads tailored to the user’s interests, job title, and other criteria. Read More + Read Less - Thrive is a digital marketing company in Dallas, Texas, specializing in strategic digital marketing solutions. . I have a strong interest for digital e-commerce and a voracious appetite for internet firms. Amazon, on the other hand, creates revenue according to what sells. SpyFu. Thrive Internet Marketing Agency. If you work on landing pages, these questions. The purpose of this is to let Amazon experiment. 7. 10% Social Media Marketing. That’s because he has joined Microsoft, announced Satya Nadella, Microsoft chairman and CEO. These ads predominately appear at the top of search engine results pages (SERPs) or while scrolling through social media. Cost: $264/month for 12-month plans, $299/month for 3-month plans, or $2,928 for an annual pre-paid subscription. Click fraud is a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising. This includes a variety of methods and platforms for communicating with customers, such as website, email, social media, and online advertising. So, if users see the ad without clicking, you won't get charged. It allows users to search text, images, music, and maps. As mentioned above, it is effectively the same as Cost Per Click (CPC): the advertiser pays the search engine for every click on their ad. Once you’ve defined steps 1-4, it’s time to launch your digital marketing strategy. The process is simple. I provide my expertise in listing creation for Amazon, eBay, ETSY, Shopify, and Walmart as well as in sales and marketing, bulk file upload, inventory control, seller assistance, and customer care. The downside of PPC sports is the need to budget because you pay per click (PPC – pay per click). It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. According to Amazon, a product title should include the following: Brand. Once the proposals start flowing in, create a. We offer web design, SEO, social media, PPC and more. As an experienced Amazon FBA Specialist, I provide Amazon sellers with strategic insights, PPC management and consulting, and account and SEO listing optimization. The advertising model on the internet is known as pay-per-click (PPC). Instant Pot. We found the average cost per click for search ads across all industries to be $3. Google and. However, the issue isn’t the medium — it’s the. The Best PPC Agencies. It’s important to differentiate CPC from PPC, though. The internet’s explosive expansion in recent years has resulted in a lot of changes. They possess a deep understanding of the Amazon search engine and the nuances of running a. Today, my mission is to pass the insights I learned along the way and to simplify your journey in the Amazon PPC field. PPC ads appear on top of search engine results pages (SERPs), making your business visible to people who are actively searching for them. v. 4. PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. This essentially allows companies to buy site visits rather than, or in addition to, going after them organically through tactics like. Super High ROI Amazon Affiliate Website. 7 Ways SEO & PPC Can Work Together in 2021. 1. Gather data and conduct analysis of various PPC budgets. We’ll walk you through the process step by step. Part of these services includes Amazon PPC management. Find more opportunities by bidding on the highest-performing keywords of your competitors. Use Upwork to chat or video call, share files, and track project progress right from the app. User-generated content. Our Sister Site Dedicated To Internet Marketing:PPC is a digital marketing strategy that allows you to place ads on search engine result pages, social media sites, and other websites. 55% compares extremely favorably with the average conversion rate for non-Amazon websites of 1. Pay-per-click, or PPC, is a form of advertising that allows you to pay a fee to have your website on the search engine result page (SERP) when someone types in specific keywords or phrases to the search. Amazon keyword research tool #2: Google Keyword Planner. Utilize the PPC conversion tracking tool and evaluate significant data. The primary reason people click on YouTube and Amazon search ads is that the ads mention a brand they are familiar with (33%). Affiliate marketing. Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines:. No surprise, given that only 13% generate leads from their campaigns(!). Thrive Internet Marketing Agency. The company assists B2B and B2C organizations in creating pay-per-click marketing campaigns that quickly generate investment returns. Internet search engine marketing, on the other hand, follows both SEO and PPC best practices to deliver the best possible results. Benefit 1: It’s cost-effective. How Pay Per Click Search Engines Work? You have probably seen ads on the right side of Google search engine listings, or top and bottom of Yahoo search listings. Thrive Internet Marketing Agency. SEM consultants typically charge anywhere from $200 to $500 per month to handle activities such as setting up a simple search engine marketing campaign for the client to manage. Sellers bid on keywords and products in an auction-based system to get an ad placement on Amazon’s website. That’s why we often recommend our PPC and SEO services for Amazon. Help customers find your products with ads that appear in related shopping results and product pages. 2024. sel logo. Nuanced Media. The first and foremost is to define a clear campaign objective that includes budget and target. Thrive Internet Marketing Agency is a dynamic, versatile and full-service digital marketing agency that doesn’t rely on smoke and mirrors to attract new clients. With the distinction of being a Google Premier Partner and a Facebook. Dominate your Amazon product niche by combining the 4 most effective strategies to sell products on Amazon: Amazon SEO. Amazon. SEM is short for search engine marketing. While SEM includes a broad set of strategies to drive more web traffic, PPC is an online advertising method on search engines and other channels. When used correctly, PPC is a powerful marketing tool, especially if you know your target audience well. These are the most common forms of Pay Per Click Ads. Expanding Keyword Approach. From 2019-2020 we went on a journey to experiment with the third largest search engine for Amazon products. 1. Automate campaigns for smarter marketing. Revamp the company’s martech stack. Location3 – Best for multi-location campaigns. Group and organize keywords strategically. Quality Score is a metric that determines ad relevance. SEM consultants typically charge anywhere from $200 to $500 per month to handle activities such as setting up a simple search engine marketing campaign for the client to manage. In fact, search engine marketers without video experience are finding. By comparison, the average conversion rate. ioVista is a full-service digital marketing agency that serves clients in Dallas and nearby metro areas. They’re based in Liverpool, England, with three other offices. SEM stands for “search engine marketing. It allows Amazon to best match the customer searches to the customer’s desire product. $100 Million. You can do this by: Opening up Amazon’s Seller Central. Chicago, IL 60602. The aim of this course is to take away any kind of overwhelming feeling you may have with regards to Amazon Sponsored Ads and show you how to easily structure your ads campaigns, optimize them and the simple tricks you can use to remain profitable, including the right kind of goals, targeting. PPC advertising is a popular choice for search engine marketing. 5 billion by the end of the year. Don’t waste any ranking opportunity. 85% of consumers use the internet to search for local businesses. Weekly Campaign Optimization. User-generated content, also called UGC, is a tactic that’s appearing in more Amazon marketing plans. Cost per click varies according to the level of competition for a keyword, audience, location, and more, and your bidding strategy can impact this metric. Amazon PPC is pay-per-click advertising through Amazon Advertising, Amazon’s ad platform. Amazon PPC Management plans allow a store owner to get their listings in the search result with the best ranking even when it looks difficult to get a proper rank in the amazon search engines. PPC stands for pay-per-click advertising. These ad spots are mainly on search engine results pages, websites, social media platforms, video-sharing sites, etc. Marketing Strategy. Quality Score is a metric that determines ad relevance. Pay-per-click is known as PPC and is an internet marketing strategy that’s gaining fast popularity among Internet companies that are trying to attract. PPC Search Engine Internet Marketing. Gives you security and peace of mind. Ecommerce Marketing; Amazon Marketing Services; Amazon PPC Services; Web Design; Case Studies. This is one of the most cost-effective ways to run an online marketing campaign. PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. Search retargeting. Thrive Internet Marketing Agency. 3000+ Profitable Campaigns. This is called keyword harvesting. View all of our awards & recognition. Our team of experts can create a custom strategy to maximize your budget. Search engine marketing (SEM), such as Google Ads and Bing Ads, is one of the most popular forms of PPC. #. It takes a lot of testing and tracking… PPC Marketing. Like other digital networks, Amazon marketing and advertising revolves around a Pay-Per-Click (PPC) model where marketers pay when potential shoppers click on their ads. The more advertisers competing for the same keyword, the higher the keyword price. Restrictions on Search Marketing admin Mar 2, 2018 0. Sogou is one of the most popular search engines in China, with 13. PPC advertising delivers genine leads in a short period of time. Search Engine Marketing (also known as Search Marketing) is the process of getting traffic from search engines either organically or paid. Also known as Amazon ads, Amazon PPC is a widely-used advertising platform that helps to drive sales for companies while maintaining high ROI for each spend. Their PPC management and optimization services will help you to increase your total sales while lowering your total advertising cost per sale. He is the former Vice President of Marketing at Indigio, a Web applications developer, where he worked on search engine. Click on Advertising. Marketing. Optimized product element Including title, features, description, and image. To maximise this digital retailer’s perks, you need to launch an Amazon marketing strategy, with a laser focus on PPC ads and SEO tactics. Pay-per-click, or PPC, is a form of advertising that allows you to pay a fee to have your website on the search engine result page (SERP) when someone types in specific keywords or phrases to the search engine. 2. With PPC, you can get a boost in traffic and revenue within minutes of launching your campaign. What is PPC? Learn the answer to this question and more with my 101 course. The strong positive reinforcement between Amazon’s search engine optimization and Amazon’s PPC has led to a more significant ranking and sales promotion when using both. Reviews websites: 2%. From search engine optimization (SEO) and social media to email and influencer marketing, there’s no shortage of beneficial marketing and advertising methods to choose from. Companies 2023. Search engine advertising is a type of paid advertising, also known as PPC, that gets your business found on search engine result pages (SERPs). . 70 W Madison St. Fraud occurs when a person, automated script, computer program or an auto clicker imitates a legitimate user of a web browser,. Office Hours: Mon-Fri, 8:30am - 5:30pm CT. Partner with a Google Ads expert to set up your first campaign. We only accept 52% of applicants to our network, which means you can hire the right team with. USA's Best Amazon FBA Virtual Assistant Marketing Services Agency, Amazon SEO & PPC Campaign Management Consultants Of Digital Brand in USA. 0/5. Work From Home on Indeed. In this model, sellers like yourself will pay Amazon only when a customer clicks on your ad. Find the right Amazon PPC company for your specific needs - fast, free, and with only the highest quality standards. In addition to helping your product pages rank organically, you can display pay-per-click (PPC) ads on Amazon to advertise your products. It’s cost-effective: Pay-per-click marketing is much more cost effective than traditional marketing strategies like radio and television ads. Best Amazon PPC ad agencies: 1. Here is what PPC ads look like from the search engine user’s point. Google: 31. 87%. PPC specialist job responsibilities. Jones is considered one of the top Internet marketing experts in the world. This position would focus heavily on Google Ads (PPC), Facebook/Instagram Ads (PPC), and Amazon PPC Ad campaigns. Update Florida, which. For instance, if your product targets a. Search Engine Marketing strategies are a combination of all these activities. Suite 140. He has carried out search engine and pay per click campaigns. When you rank higher in Amazon search results, you can. Learn how to use SEM to help your brand or product appear higher in search engine results and reach more customers. Peter Ken t (Denver, CO) is currently an e-commerce consultant who specializes in search-engine optimization, including Pay Per Click technology. This approach enhances your digital marketing strategy on Amazon and makes your company more competitive against the competition, which can improve your ROI. ”. The use of amazon pay-per-click (PPC) is one of the most useful strategies of amazon marketing. 9. In this article, we explore what PPC advertising is and how you can use it to your benefit. You may recognize that definition as. As PPC stats show, the average Instagram ads cost per click rate hovers around $0. Provider Description. PPC GOAL #2: Increase Sales Or Leads. Amazon’s search algorithm comes from a former subsidiary company called A9, and is the brains behind matching a customer search query with the most relevant products in the Amazon catalog. At the top of the page you’ll see different types of advertising reports you can access. SEM. Pay-per-click (PPC) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. Industrial Internet Marketing, SEO, PPC. The amount you pay is based on how much you bid for the ad space and various other factors. OuterBox is rated 4. 8 (23 reviews) Bringing brands' dreams to reality! Geekschip is a professional Digital Marketing Agency dedicated to crafting and executing effective online marketing, video SEO, and SEO campaigns tailored to your specific business niche. Pay-Per-Click Marketing. We’ve been providing a wide range of services to clients of all industries since 2005. Please feel free to reach out to me for any of the following: 1) Learning how to achieve success on Amazon in 2023 and beyond 2) A complete overview of the FBA process (From product research to marketing) 3) Amazon Listing Optimizaton and SEO for the Amazon Search Engine 4) Well designed A+ listing pages and content 5) Building a. However, the work is not done yet. Semrush is one of the most popular (and powerful) PPC software providers on the market. By keeping this higher level, we can see industry-level trends that may impact your rankings. We all encounter these ads daily. Myers, Ann Arbor, and York. Manhattan, NY 10016. The goal of marketers should be to reduce the price of. Low-cost high-value keyword campaignAmazon PPC. SEO Articles From Our Expert Team. Thank you all for your great responses. We’ll design a media plan that makes the most of your budget. The agency’s comprehensive portfolio of services, including Search Engine Optimization marketing, pay-per-click, website development, and more, is customized to elevate medical and healthcare entities to new pinnacles of online visibility and audience engagement. If you’re a regular reader of our blog, you might have noticed that Ignite Visibility features on many of our listicles. 15. Amazon PPC campaigns still remain one of the crucial ways to. Save time and money. View More. Digital marketing is a subcategory of marketing that uses digital technology to place and sell products. In fact, according to Search Engine Watch, more than 70% of Google Ads marketers plan to spend more on PPC campaigns. However, a closer focus on relevancy doesn’t necessarily diminish the role of Amazon Advertising. VISIT WEBSITE. Remember, it’s important to build a history of sales, to show the search algorithm that people are willing to buy your product. At the end of 2021, 82% of Google's revenue came from Google Ads. With over one billion dollars of PPC ad dollars’ worth of experience, Disruptive is undoubtedly among the best at PPC management. Here’s an expert tip on how to optimize Amazon listing titles: Include your main keyword so that the generated canonical URL (the URL that search engines like Google read) contributes to better search rankings. Understanding the difference between Amazon SEO Sales and Amazon PPC Sales. BellaVix. They advertise specific products you sell. In it, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (like how Pay-Per-Click works; why it is so extraordinarily effective; how to craft an ad. Semrush. PPC campaigns generally cost sellers on. However, the factors influencing Google’s search algorithm are different from Amazon. The average CPC for Instagram ads is between $0. After investing in Thrive’s Amazon SEO services, the company improved its sales by 350. A great way to remember this difference is by thinking in terms of real estate: SEO is like owning your traffic whereas PPC is like renting it. Unlock 20% higher returns from PPC with WebFX’s PPC management services. In 2022, Amazon is expected to generate more than $31 billion in advertising revenue alone. Internet Marketing Jobs. Request a proposal today!Pay per click, or PPC, is the most widespread paid search model and is often used to refer to paid search in general. Clickthrough rate (CTR) compares your ad’s number of clicks to the number of times a viewer sees your ad (impression). When it comes to mobile content, video is king and it will continue dominating the market in 2024. Mobile advertising. Pay Per Click is exactly what it sounds like: when a customer searches for something and then clicks on the ad as a result of that. My name is Muhammad Kashif. For every $1 spent on Google Adwords, businesses earn an average revenue of $2 (Google). We Specialize in Ecommerce Search Engine Optimization With 20+ Years as an Ecommerce SEO Company. More specifically, Semrush greatly simplifies keyword research. Thrive’s services include web design and development, SEO, PPC, social media marketing and more. Search marketing has two main types: SEO (Search Engine Optimization) and PSA (Paid Search Advertising). It’s also known as paid search marketing, or pay-per-click (PPC). These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial. Pay Per Click/Search Engine. See detailed job requirements, compensation, duration, employer history, & apply today. September 28, 2021 19 min read. See moreLearn how to use SEM to help your brand or product appear higher in search engine results and reach more customers. Office Location: Jersey City, NJ. The goal is to put your products front and center when customers are searching while they’re browsing on Amazon. Please select "see all formats and editions" and purchase the 2024 paperback. 8. It’s easy to see why, too. Google seeks to serve ads or advertise products that drive clicks, because that’s how they generate revenue. Retail or brands websites: 14%. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites 💡 is America's #1 rated digital marketing agency. PPC specialist job requirements and qualifications. CPC (cost per click) is a metric that determines how much advertisers pay for the ads they place on websites or social media, based on the number of clicks the ad receives. Among the most popular (and effective) is pay-per-click (PPC) advertising. Recommended PPC Plan: Boost Conversions. PPC is one of the most important and efficient parts of online marketing. This firm's specializations include website design, search engine optimization, and social media advertising. Here is the list of the Top 10 pay-per-click marketing companies at Topseos. Instead, Thrive trusts its own search engine optimization (SEO) and marketing skills to drive new customers to our website. All these tactics must be combined to boost one another and blow away your competition. That’s why we often recommend our PPC and SEO services for Amazon. PPC marketing allows you to set your own budget, ensuring you only spend what you can afford. According to AdBadger, the average Amazon CPC (Cost-per-Click) is $0. To do that, the A9 algorithm considers “factors such as degree. ”. Schedule a. This article will. A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Read More + Read Less - Thrive is a premium digital marketing company in Omaha, Nebraska, delivering effective campaigns that grow brands and businesses in the city. The most common form of PPC advertising is through search engines. 1. 5. SEM. The team handles pay-per-click advertising locally and for brands around the world via integrated campaigns along with testing, optimization, and in-depth reporting. According to Wikipedia, PPC (Pay-Per-Click) is an advertising model popularly used on the internet to drive more traffic to a website. Amazon SEO and Amazon PPC complement. Most businesses invest in search engine marketing through pay-per-click (PPC) advertising. If you are running an ad campaign, you can use location-based keywords or target a specific geographic location. Amazon is a leading retail eCommerce company with a US market share of almost 40% in 2022. The candidate MUST have specific expertise in managing and creating PPC ad campaigns (Search Engine Marketing, Paid Search, and Paid Social) for online retail eCommerce stores. 5.